Led by the UN Human Rights Office and launched in 2013, the UN Free & Equal campaign is an unprecedented global public information campaign aimed at promoting equal rights and fair treatment of LGBTI people. Its goal is to raise awareness about the human rights challenges LGBTI people face around the world. It aims to inspire people to take action through factsheets, infographics, videos and other multimedia content, spread through social and traditional media. UN Free & Equal campaign videos were seen by more than 14 million people in 2019 alone. Alongside the global campaign, UN Free & Equal organize national campaigns and events together with UN country teams around the world, with 17 full-scale national campaigns up and running, in 2020, and more being planned.
